ABOUT US

Delivering world-class branding with a difference

From multinational corporations to start-up businesses across many industries, we deliver unique brand strategies and creative solutions, tailored to each client.

One great team

Big ideas from the heart of London

From the heart of the capital, we are continuously inspired by the buzz and innovation that makes London what it is. Our story is very simple; we are here to help businesses optimise their branding, maximise market opportunities and achieve the best possible ROI for their customers, employees and shareholders. We are on your side and with extensive experience and knowledge across multiple marketing sectors, we will deliver relevant, credible advice and intelligent creative to ensure you stay ahead of the game.

An established & leading niche agency •

Meticulous personal service & attention to detail from start to finish

After more than 15 years as a senior airline marketer and hotelier, Caroline Beecher founded Independent Marketing in 2000 – to deliver business strategy, creative inspiration and marketing solutions to the service sector. From the outset, we have developed expertise and achieved success, guided by our key values: strategic thinking, compelling creative and exceptional service.

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MEET THE TEAM

A small team that does big things…

Caroline Beecher

Founder & Chairman

After 10 years as head of marketing at Cathay Pacific UK, Caroline moved into hotels with the Forte Hotels Group where she spent 9 years at Director level overseeing the branding and marketing for 5 hotel brands and 300+ hotels, ranging from budget to luxury. Caroline went on to set up IM London in 2000 as an independent strategic consulting and branding agency. She is an expert in optimising brands and market opportunities, working through the complexity of operational and commercial realities to articulate and deliver competitive edge and sustainable results.

Liz Whiu

Managing Director

As an expert in brand strategy, branding and customer experience from start-ups to business transitions, Liz has a breadth of experience across finance, hotels and resorts, aviation, property development, health care and education sectors. Liz has led many multi hierarchical and functional teams to develop strategies, systems and creative solutions whilst coordinating partners and suppliers across leisure, corporate, industry and governmental partnerships. Additional areas of specialism include corporate marketing, customer research and service standards.

Amber Blakeney

Creative Director

Amber started her career in Australia, before moving to London and joining IM London in 2013. She has 12+ years’ global branding experience across many sectors including food, hospitality, property, leisure, energy, travel and health. She has a great flair for concept creation, understanding client branding and matching needs with outstanding visualisations; her attention to detail is carried through to all branding and communications from reports to advertising to display and digital. Amber directs a team of experienced designers.

Gian Fagotto

Senior Designer

Nathan Barton

Web Developer

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