From concept to completion
Working with industry leaders, we specialise in conceptualising, planning, developing and bringing new restaurant concepts to life, from research and initial concept to execution and launch. We guide new and existing restaurants to long-term success, by providing solutions that help them reach higher returns.
We are currently working numerous brands including Emirates Leisure Retail and Discovery Channel, to deliver multiple unique concepts. We can assist on the entire project, from food/beverage and service to interiors and branding.
To find out more about our food & beverage concept services, get in touch with us on or email hello@imlondonhq.com
Customer Journey
What we do
Research
From competitor research to brand positioning and values, our team of experts can help create a new and unique proposition in the heavily crowded market.
Branding & Naming
We can conceive a memorable brand name and a complete brand story for an engaging identity that sets the feel and tone for restaurant interiors and offering.
Concepts
Our creative team will develop interior & food concepts that will capture audiences’ attention. In an increasingly competitive market, successful F&B businesses are the ones that offer extraordinary and unforgettable experiences that customers can’t find elsewhere.
Development
After the initial branding and moodboard stages, we detail and refine all elements of proposition, to ensure that the concept is suitable for tender and manufacture.
Our services include
• Counter design
• 2D technical drawings including GA plan and RCP
• 3D visualisation renders
• Finishes, equipment & operational flow.
From snagging and managing the design on site, we are here right through completion to ensure the concept is delivered as promised.
Launch services
With the launch of a new restaurant, every brand touch point is crucial to ensuring its success. From the website and social media campaigns, to advertising, uniforms and packaging design – we understand the endless opportunities to engage your customers to create a brand that engages and creates customer loyalty.
