The challenge

To create distinctive communications for some of InterContinental’s most famous individual hotels – whilst protecting the stature of the brand and adhering to global brand guidelines.

Our objective

To bring fresh thinking and creative input to every piece of communication and to ensure standout from local, regional and global competitors.

Our work

InterContinental London Park Lane

As the appointed creative agency for 4 years, we covered the full spectrum of this flagship hotel’s communications including advertising, brochures, sales collateral, menus, spa collateral, digital promotions, events and maps; in addition we created and produced a seasonal magazine for guests, including content management.

New hotel openings

IM was appointed to market and launch both the InterContinental London Westminster and InterContinental London – The O2.

Our work included the creation of concepts with follow through to design and artwork for a full range of launch materials: invitations, marketing collateral, promotions, posters and displays as well as restaurant and spa menus and launch materials.

For in house, we designed and produced a full suite of operational collateral and support materials from guest directories, to in-room gifts to internal forms and employee communications.