The challenge

To create a comfortable,  friendly bar/café/deli appealing to  ‘on-the-go’ city markets in addition  to hub hotel guests.

Our approach

Brand identity > Brand activation at launch site > Brand roll out

Our work

Contemporary branding  with a rustic touch. Market research,  positioning, concept creation and  branding from naming and identity  to tone of voice, wall graphics,  menus, blackboards, food packaging,  uniforms and signage.

Outcome

An appealing alternative  for café frequenters, offering bar  and deli as well as quality coffee and  fresh food; from its launch in Covent Garden in the  heart of London, it has successfully  rolled-out to 11 sites so far.

Explore our Advertising and Branding services.