The challenge

Two experienced and successful estate agents decided to set up their own agency, first in Croydon, London. Taking a leap to set up in direct competition with a large number of very established brands required great entrepreneurial skills along with a strong and unique brand.

Key objective

The objective was to create a brand that reflected the founders’ values centred around the community and genuine relationships, and resonated with all their target audiences. It was also important that the brand stood out in a busy marketplace and could scale to support the team’s future growth plans.

Our approach

Naming > Brand foundations > Brand Identity > Stationery > Signage > Marketing (print and social) 

Final outcomes

We were able to support the founders with the creation of their brand and rollout to meet their time-sensitive launch and commercial operations. Deliverables included the visual identity, brand guidelines, signage and boards, stationery, flyers and social media templates. We enabled the internal team to take ownership of their marketing by providing them with support and tools to do so.