The challenge

To launch this innovative new concept and platform within the Recruitment sector in 2015.

Our approach

Discovery > Vision > Branding > Promise > Website > Marketing 

Our work 

Following the discovery phase, we established the brand’s market positioning, refined and articulated the founder’s vision and values and finalised the brand identity.

We introduced a unique brand style and tone of voice to appeal to the primary target of freelance creative contractors and created a brand book with brand guidelines.

We went on to design and build their website and to provide  continuous content updates as well as sales support materials and  marketing campaigns across social, emailing and events.