The challenge

To update the Century Capital website in order to appeal strongly to their predominantly business to business audience.

Our work

After a discovery phase to understand the different types of B2B clients they are dealing with, we worked on the UX to streamline the navigation and the calls to action.

A key priority was to simplify content before introducing a refreshed design which includes illustrations to ensure visual impact, a strong standout from their competitors and high engagement from users.  

IM London specialise in Financial Services Marketing.