The challenge

To reposition this hotel gem as a distinctly individual place to stay, socialise and dine.

Our approach

Brand strategy > Brand refresh > Creative concepts > Promotions and collateral

Our work 

We repositioned and refreshed the brand through use of imagery,  colour and tone of voice, creating a quirky, light hearted and tongue in cheek feel for both business and leisure guests. The opposite in fact to a corporate hotel.

Marketing materials included sales and marketing support materials for road shows and international events, door hangers, restaurant promotions, in bedroom promotions and flyers and on site displays.

Belgraves has since become The Hari.