The challenge

Following a change in ownership, Aubrey Park Hotel sought to reposition, rebrand and re-launch the business.

Our objective

To reposition the hotel to its new 4 star status through research, rebranding and brand roll out.

Our approach

Vision & Values > Rebranding > Website > All Communications

Brand Identity

Following research amongst competitors, clients and internal teams, we created a new vision and values for the hotel; this laid the foundation for the new brand style, product range and service ethos.

The new branding takes inspiration from the hotel’s classic surroundings and parkland setting including the logo mark which has a rustic flavour with a clean contemporary finish.

In developing the overall brand look and feel, we reflected the fresh, modern style of the hotel’s interiors whilst using photography to blend in the rural setting, up to date facilities and friendly, personal service.

Brand activation

The re-brand was rolled out to a new website design and build, social media, hotel signage, advertising, internal communications, events, a full suite of operational collateral and all other marketing communications