The challenge

IM was invited to create a brand for this exclusive private island hotel and private residences development in Belize and roll the brand out to all touch points. Brand name, market positioning, brand identity, brand style guidelines, website, digital marketing and collateral were all part of the brief.

Key objective

To put this private island ‘on the map’ through its luxury resort branding

Our approach

Insights > narrative > brand identity > brand roll out > on going marketing

Discovery and insights

From our discovery phase, our analysis and key findings directed us to the wealth of inspiration within the Mayan culture

Positioning and brand narrative

As a result, our positioning for the brand and the essence of the brand narrative were based around the Mayan theme. This led to a set of brand values built around the luxury of nature, sustainability, well being and the feeling of personal space. We translated these values into a look and feel that reflects ‘eco luxury’

Branding

The naming, visualisation, tone of voice and execution are in tune with the laid back luxury sought by the target audience; the logo is inspired by local Mayan artworks and the significant presence of turtles in the barrier reef; the colour palette reflects the turquoise, gold and green of the sea and rain forest.

Final outcomes

Brand logo, colour palette, visual language, tone of voice, guidelines, launch collateral, website, property & investor brochure suite, eDMs, website content and ongoing marketing services.