{"id":5888,"date":"2019-05-21T10:46:56","date_gmt":"2019-05-21T09:46:56","guid":{"rendered":"https:\/\/imlondon.co.uk\/?p=5888"},"modified":"2022-01-05T15:31:46","modified_gmt":"2022-01-05T15:31:46","slug":"engagement","status":"publish","type":"post","link":"https:\/\/imlondon.co.uk\/marketing\/engagement\/","title":{"rendered":"Engagement"},"content":{"rendered":"<div  class=\"tatsu-fzn7ejbzpq93edvw tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-fzn7ejbzth8onvtl\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-fzn7ejbzw96eady1\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fzn7ejc09fdyd776  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-fzn7ejc09fdyd776.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>YOUR WORKFORCE \u2013 ADVOCATES OR DETRACTORS?<\/strong><\/h5>\n<p>For hotels, restaurants and event companies, 9 times out of 10 the value of your brand depends on your people.<\/p>\n<p>Location and product quality are key but to gain a continuous price advantage, an engaged and motivated workforce delivering at every customer touch point is critical.<\/p>\n<h5><strong>Employees and customers <\/strong><\/h5>\n<p>Since employees have a much closer relationship with customers than senior executives, they are the ones who can make or break a brand\u2019s reputation and market value.<\/p>\n<p>However, to take the UK as an example, <strong><em>only 23% of the workforce is fully \u2018engaged\u2019 <\/em><\/strong>and it is reasonable to assume that service industries do not differ significantly from the rest.<\/p>\n<p>If you took a straw poll of your workforce would you find advocates or indifference towards you as an Employer?<\/p>\n<p>Either way, statistics show there is a big opportunity to gain market edge right (up to 147%) now by recognising the contribution employees make to the value of our brand on the balance sheet.<\/p>\n<p>At the same time, the workforce is changing fast.<\/p>\n<p>Millennials and Generation Z, who demand a reason to stay with their employers rather than the other way round, will soon make up the majority of employees.<\/p>\n<p><em>In fact, by next year, Millennials will constitute 50% of the workforce.<\/em><\/p>\n<p><em>S<\/em>o there is no option but to prepare an employee engagement strategy that is fit for purpose and inspires employee loyalty across generations.<\/p>\n<h5><strong>Employees and their Employers<\/strong><\/h5>\n<p>To initiate a strategic engagement plan, mapping the \u2018employee journey\u2019 through the company will help to scope out a realistic strategy.<\/p>\n<p>Simply mapping a career path from start to finish is not enough; the journey for engagement requires careful consideration at every touchpoint in daily interactions between employee and employer.<\/p>\n<p>Similar in fact to mapping a customer journey but from a fresh perspective.<\/p>\n<h5><strong>There are many success stories out there.\u00a0 <\/strong><\/h5>\n<p>At a recent meeting with Cycas Hospitality, winner of best hotel employer 2018, I discovered from founder John Wagner and Culture Coach Janet Roberts that the Cycas vision of \u201c<strong><em>making its hotels the best places to work as well as to stay\u201d <\/em><\/strong>has given a simple, singular direction to the complex task of delivering an effective employee communications and engagement programme.<\/p>\n<p>The outcome speaks for itself from both employee satisfaction and a bottom-line point of view.<\/p>\n<p>There is no escape from the reality that successful employee engagement and the competitive edge it brings demand as much care and consideration as customer engagement.<\/p>\n<p>Also, like customer engagement, you have to be \u2019on it\u2019 all the time.<\/p>\n<p>For organisations of all sizes &#8211; <a href=\"mailto:hello@imlondonhq.com\">hello@imlondonhq.com<\/a> for help with employee engagement, brand engagement, internal communications: <a href=\"https:\/\/imlondon.co.uk\/services\/marketing\/\">Find out more<\/a><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-center  tatsu-ryQVAXaQ4   \"><a class=\"tatsu-shortcode x-largebtn tatsu-button left-icon    bg-animation-none  \" href=\"https:\/\/imlondon.co.uk\/contact-london\/\" style= \"\"  aria-label=\"Let's talk!\" data-gdpr-atts={} >Let's talk!<\/a><style>.tatsu-ryQVAXaQ4 .tatsu-button{background-color: rgba(229,0,125,1);color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fzn7ejbzw96eady1.tatsu-column{width: 100%;}.tatsu-fzn7ejbzw96eady1.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fzn7ejbzw96eady1 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fzn7ejbzw96eady1 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fzn7ejbzw96eady1 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fzn7ejbzw96eady1 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-fzn7ejbzpq93edvw .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-fzn7ejbzpq93edvw > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fzn7ejbzpq93edvw > .tatsu-top-divider{z-index: 9999;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/imlondon.co.uk\/marketing\/engagement\/\" class=\"more-link style3-button\">Read More<\/a><\/p>","protected":false},"author":2,"featured_media":5891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[766,58],"tags":[],"yst_prominent_words":[560,93,174,556,163,562,187,185,535,558,536,188,561,217,428,559,161,419,427,557],"_links":{"self":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts\/5888"}],"collection":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/comments?post=5888"}],"version-history":[{"count":9,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts\/5888\/revisions"}],"predecessor-version":[{"id":7111,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts\/5888\/revisions\/7111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/media\/5891"}],"wp:attachment":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/media?parent=5888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/categories?post=5888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/tags?post=5888"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=5888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}