{"id":2762,"date":"2018-05-31T10:31:45","date_gmt":"2018-05-31T09:31:45","guid":{"rendered":"https:\/\/www.brandexponents.com\/oshin\/v2\/?p=2673"},"modified":"2021-12-06T14:32:40","modified_gmt":"2021-12-06T14:32:40","slug":"brand-voice-significance","status":"publish","type":"post","link":"https:\/\/imlondon.co.uk\/branding-2\/brand-voice-significance\/","title":{"rendered":"The Significance of Brand Voice"},"content":{"rendered":"<div  class=\"tatsu-fsvtged9cx4kjl4p tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-fsvtged9g0a99zp6\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-fsvtged9i2gerjo7\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fsvtged9kofgpv9  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-fsvtged9kofgpv9.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Establishing an appropriate brand voice is essential to maintaining successful business and customer relationships. The tone of your communication is important in distinguishing the personality of your <a href=\"https:\/\/imlondon.co.uk\/services\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand<\/a>. We\u2019ve found two articles that talks about the significance in discovering the right brand voice for you and your company &#8212; Feel free to check it out!<\/p>\n<blockquote><p>&#8220;A brand is a voice and a product is a souvenir. &#8221; -Lisa Gansky<\/p><\/blockquote>\n<h4 style=\"text-align: center;\">Check Out This Article on Brand Voice:<\/h4>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.themuse.com\/advice\/4-steps-to-finding-your-brands-voice\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">4 Steps to Finding Your Brand&#8217;s Voice<\/a><\/h3>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-center  tatsu-S1KBMiwM7   \"><a class=\"tatsu-shortcode x-largebtn tatsu-button left-icon    bg-animation-none  \" href=\"https:\/\/imlondon.co.uk\/contact-london\/\" style= \"\"  aria-label=\"LET'S TALK\" data-gdpr-atts={} >LET'S TALK<\/a><style>.tatsu-S1KBMiwM7 .tatsu-button{background-color: rgba(229,0,125,1);color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fsvtged9i2gerjo7.tatsu-column{width: 100%;}.tatsu-fsvtged9i2gerjo7.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fsvtged9i2gerjo7 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fsvtged9i2gerjo7 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fsvtged9i2gerjo7 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fsvtged9i2gerjo7 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-fsvtged9cx4kjl4p .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-fsvtged9cx4kjl4p > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fsvtged9cx4kjl4p > .tatsu-top-divider{z-index: 9999;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Detracto erroribus et mea. Malorum temporibus vix ex. Ius ad iudico labores dissentiunt.<\/p>\n<p><a href=\"https:\/\/imlondon.co.uk\/branding-2\/brand-voice-significance\/\" class=\"more-link style3-button\">Read More<\/a><\/p>","protected":false},"author":3,"featured_media":4746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,58],"tags":[],"yst_prominent_words":[93,1057,744,211],"_links":{"self":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts\/2762"}],"collection":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/comments?post=2762"}],"version-history":[{"count":10,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts\/2762\/revisions"}],"predecessor-version":[{"id":7543,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/posts\/2762\/revisions\/7543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/media\/4746"}],"wp:attachment":[{"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/media?parent=2762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/categories?post=2762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/tags?post=2762"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/imlondon.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}